This week we opened the doors to our seventh Kohler Experience Centre, in West Hollywood, Los Angeles.
Following on from KEC’s in New York, London, Singapore, New Delhi, Taipei and Bangkok, the Hollywood store (KEC LAX) continues our mission to launch our new retail concept – KOHLER Experience Centre’s located around the world, offering a global immersion in the full offering of KOHLER products.
What this means is that each Centre will showcase fully-functioning displays of Kohler’s global product lines available across the world— a first for both the industry and for the KOHLER brand. This will enable trade professionals to test and source KOHLER products like never before. Fully-functioning products, including showers, tapware, basins and toilets will enable all customers to experience the true differences in performance and design.
Designed by noted Los Angeles architectural firm Marmol Radziner, the sleek, white two-story shopping destination is flooded with natural light and features soaring ceilings, sliding walls of glass and more than twenty fully designed kitchen and bath vignettes.
The opening was attended by key designers, celebrities and industry associates alike. LA has an emerging design scene – not just limited to product design, but also encompassing fashion, film, culture – and has been looking for something like the KEC LAX to learn more about a manufacturer’s passion for gracious living, leading-edge design, and outstanding customer service.
Visitors to the KEC LAX can fully immerse themselves in the world of bathroom and kitchen design by browsing the stunning vignettes, or taking it a step further by booking a real-life experience of the products in the Experience Room, featuring recently released products such as Real Rain, DTV+ digital shower systems, VibraAcoustic hydrotherapy along with the Veil and Numi Intelligent Toilets*.
Each KOHLER Experience Centre includes an art installation to pay homage to the John Michael Kohler Arts Centre and KOHLER’s dedication to the arts. KEC LAX features the large-scale work of renowned sculptor, David Franklin, a Kohler Artist-in-Residence at Kohler, Wisconsin. The installation – named Ghost School (2015), features a piece from the Kohler Co. permanent collection and is crafted from clay during Franklin’s 2015 residency, celebrates life on the water while giving form to the artist’s continued concern of the ocean environment where he frequently spends time.
Kohler Co. plans to launch a total of 10 KECs in 2017 and 2018 to meet global demand. Hong Kong, Shanghai, and Dubai will follow in 2018.
* Note that not all products are available in this market as yet.